{"id":8745,"date":"2024-07-24T07:13:33","date_gmt":"2024-07-24T07:13:33","guid":{"rendered":"https:\/\/khabarok.com\/entertainment\/8745\/"},"modified":"2024-07-24T07:13:33","modified_gmt":"2024-07-24T07:13:33","slug":"meet-nadaaniyan-singer-akshath-acharya-the-voice-and-composer-behind-the-viral-hit","status":"publish","type":"post","link":"https:\/\/khabarok.com\/?p=8745","title":{"rendered":"Meet \u2018Nadaaniyan\u2018 singer Akshath Acharya, the voice and composer behind the viral hit"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"picture verticle\"><picture><!--[if IE 9]><video style=\"display: none;\"><![endif]--><source media=\"(min-width: 1600px)\" sizes=\"960px\" srcset=\"https:\/\/th-i.thgim.com\/public\/entertainment\/movies\/hmdtop\/article68436417.ece\/alternates\/FREE_1200\/Akshath.jpg\"\/><source media=\"(min-width: 768px) and (max-width: 1599px)\" sizes=\"640px\" srcset=\"https:\/\/th-i.thgim.com\/public\/entertainment\/movies\/hmdtop\/article68436417.ece\/alternates\/FREE_1200\/Akshath.jpg\"\/><source media=\"(min-width: 321px) and (max-width: 767px)\" sizes=\"400px\" srcset=\"https:\/\/th-i.thgim.com\/public\/entertainment\/movies\/hmdtop\/article68436417.ece\/alternates\/FREE_1200\/Akshath.jpg\"\/><source media=\"(max-width: 320px)\" sizes=\"320px\" srcset=\"https:\/\/th-i.thgim.com\/public\/entertainment\/movies\/hmdtop\/article68436417.ece\/alternates\/FREE_1200\/Akshath.jpg\"\/><!--[if IE 9]><\/video><![endif]--><img decoding=\"async\" src=\"https:\/\/www.thehindu.com\/theme\/images\/th-online\/1x1_spacer.png\" alt=\"Akshath Acharya\" title=\"Akshath Acharya\" data-original=\"https:\/\/www.thehindu.com\/theme\/images\/th-online\/1x1_spacer.png\" class=\"lead-img\"\/><\/picture><\/div>\n<p class=\"caption\">\nAkshath Acharya<br \/>\n| Photo Credit: @akshathacharya\/Instagram\n<\/p>\n<\/div>\n<div id=\"content-body-68436341\" itemprop=\"articleBody\">\n<p>If you have opened any social media app in the last hour, there is a good chance you have heard the lilting strains of \u2018Nadaaniyan\u2019. This song is everywhere \u2014 and especially on Instagram Reels \u2014 proving to be the perfect foil for intricately-choreographed dance routines, a day in the life of a loved-up couple, fashion shoots, and even cute animal videos.\u00a0<\/p>\n<p>\u201cSometimes, you are just in the mood and a song happens,\u201d says the 24-year-old Mumbai based composer, singer and writer Akshath Acharya when asked what inspired his viral hit. \u201cI was just lucky, I think. I was sitting with my guitar one day, and had a chord loop which I was playing. I thought it had good potential to become a song and recorded a rapid fire of around 20 different variations on my phone\u2019s voice notes app,\u201d he recalls, as to how the song came about.\u00a0<\/p>\n<div class=\"inline_embed article-block-item\">\n<p><iframe loading=\"lazy\" title=\"Akshath - Nadaaniyan (Official Video) Aisha Ahmed\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/gPpQNzQP6gE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<p>An independent Hindi single which dropped in May, \u2018Nadaaniyan\u2019 has since then continued to trend on music streaming platforms and social media. On Spotify, the song continues to be in the top 10 songs in India, is among the top five songs on the platform\u2019s top viral songs in India, and has been used in over 2.3 million Reels till date. \u201cIt has been great to see a song stick around on a list as dynamic as the viral list,\u201d the young singer says.\u00a0<\/p>\n<p>While music has always been a part of his childhood, Akshath says that he never thought of it to be a serious career for him. \u201cI went on to do engineering, and somehow then kept getting signs, one thing or the other kept pushing me. And I began to wonder what could happen if I gave music serious thought, and am grateful now for where this has taken me,\u201d he says. His decision to delve into music seriously led him to dabble in lyric writing, composing, and production. On \u2018Nadaaniyan\u2019 as well as his past songs that include \u2018Noor\u2019 and \u2018Jadoo\u2019, Akshath is credited as composer, writer and producer.\u00a0<\/p>\n<div class=\"also-read print-hide\" data-ga-label=\"AlsoReadArticle\">\n<div class=\"element\">\n<div class=\"picture\"><img decoding=\"async\" src=\"https:\/\/th-i.thgim.com\/public\/incoming\/t2bnds\/article68340301.ece\/alternates\/SQUARE_80\/1%203.jpg\" data-original=\"https:\/\/th-i.thgim.com\/public\/incoming\/t2bnds\/article68340301.ece\/alternates\/SQUARE_80\/1%203.jpg\" alt=\"\" data-device-variant=\"SQUARE~SQUARE~SQUARE~SQUARE\" class=\"media-object lazy adaptive placeholder lazy\" width=\"100%\" height=\"100%\"\/><\/div>\n<\/div>\n<\/div>\n<p>\u2018Nadaaniyan\u2019, Akshath says, is an attempt at a love song but from a slightly different angle. \u201cSongs in our language tend to be a lot more poetic, and I thought of how it would be if a song was normal, something that manages to capture the everyday, and be something everyone could relate to,\u201d he says. The song encompasses just this; Akshath playfully sings out about the smile, the charm, and the moods of a loved one. It is all heart, and even for someone who does not understand the language, the song manages to transcend barriers.\u00a0<\/p>\n<p>\u201cI saw it snowball in front of my eyes,\u201d Akshath laughs, about the song\u2019s popularity online. While he got positive comments for an initial teaser for the song, the way the song took off after release still surprises him. I have seen the entire journey; from it being used on normal, day-to-day videos, to the song being used deliberately for dances, memes and even comedy sketches,\u201d he muses.<\/p>\n<p>The song has come at a time when indie-music seems to be ruling the charts more than ever. Closer home, \u2018Aasa Kooda\u2018, a tamil single by Sai Abhyankkar and Sai Smriti has also become a massive hit. When asked about the independent music scene, Akshath describes it as one of the most wholesome communities to be a part of. \u201cEveryone has been supportive, and this comes from a place where all the musicians here want the community to grow,\u201d he says.\u00a0<\/p>\n<div class=\"article-picture verticle\">\n<div class=\"picture zoom-img \"><img decoding=\"async\" src=\"https:\/\/th-i.thgim.com\/public\/life-and-style\/vgj31s\/article68436469.ece\/alternates\/FREE_1200\/DSC00255.JPG\" data-original=\"https:\/\/th-i.thgim.com\/public\/life-and-style\/vgj31s\/article68436469.ece\/alternates\/FREE_1200\/DSC00255.JPG\" alt=\"Akshath Acharya\" title=\"Akshath Acharya\" class=\" lazy\" width=\"100%\" height=\"100%\"\/><\/div>\n<p class=\"caption\">\nAkshath Acharya<br \/>\n| Photo Credit:<br \/>\nSpecial Arrangement\n<\/p>\n<p><span itemtype=\"https:\/\/schema.org\/ImageObject\" itemscope=\"itemscope\" itemprop=\"image\"\/><meta itemprop=\"url\" content=\"https:\/\/th-i.thgim.com\/public\/life-and-style\/vgj31s\/article68436469.ece\/alternates\/FREE_1200\/DSC00255.JPG\"\/><meta content=\"1200\" itemprop=\"width\"\/><meta content=\"675\" itemprop=\"height\"\/><\/div>\n<p>The song\u2019s popularity has meant life has changed in more ways than one, and he says it has been a great few weeks so far.\u00a0 The success of the song led to the subsequent release of a music video for it starring Akshath and Aisha Ahmed, directed by Sharic Sequeira, which has racked up over 29 million views.<\/p>\n<p>\u00a0\u201cI have always had a great band with whom I perform, and we are planning an India tour next month,\u201d he says, about what is in store next.\u00a0<\/p>\n<div class=\"also-read print-hide\" data-ga-label=\"AlsoReadArticle\">\n<div class=\"element\">\n<div class=\"picture\"><img decoding=\"async\" src=\"https:\/\/th-i.thgim.com\/public\/incoming\/rx10nv\/article68339874.ece\/alternates\/SQUARE_80\/Anoushka.jpg\" data-original=\"https:\/\/th-i.thgim.com\/public\/incoming\/rx10nv\/article68339874.ece\/alternates\/SQUARE_80\/Anoushka.jpg\" alt=\"\" data-device-variant=\"SQUARE~SQUARE~SQUARE~SQUARE\" class=\"media-object lazy adaptive placeholder lazy\" width=\"100%\" height=\"100%\"\/><\/div>\n<\/div>\n<\/div>\n<p>The singer is all praises for his band mates, and can\u2019t help but be excited to perform his songs. \u201cIf you have heard my songs, I have to say that the live versions of the songs are something else,\u201d Akshath adds. As for new music, there is a lot to be enthused about there as well. \u201c I have always loved a certain genre of pop music, and a larger-than-life element in pop music that I\u2019m exploring. I\u2019m excited about this,\u201d he adds.\u00a0<\/p>\n<\/div>\n<p><a href=\"https:\/\/www.thehindu.com\/entertainment\/music\/meet-nadaaniyan-singer-akshath-acharya-the-voice-and-composer-behind-the-viral-hit\/article68436341.ece\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Akshath Acharya | Photo Credit: @akshathacharya\/Instagram If you have opened any social media app in the last hour, there is a good chance you have [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[180],"tags":[23181,23179,23180,23170,23177,23176,23178,23175,2361,18184,17118,23166,23171,23174,23172,23168,23169,23167,23173,4413,7426,20330],"class_list":["post-8745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-acharya","tag-aisha-ahmed","tag-akshath","tag-akshath-acharya","tag-akshath-acharya-instagram","tag-akshath-acharya-songs","tag-akshath-acharya-video","tag-best-hindi-instagram-reels","tag-composer","tag-hit","tag-meet","tag-nadaaniyan","tag-nadaaniyan-best-reels","tag-nadaaniyan-instagram","tag-nadaaniyan-music-video","tag-nadaaniyan-reels","tag-nadaaniyan-singer","tag-nadaaniyan-song","tag-nadaaniyan-video","tag-singer","tag-viral","tag-voice"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Akshath Acharya | Photo Credit: @akshathacharya\/Instagram If you have opened any social media app in the last hour, there is a good chance you have heard the lilting strains of \u2018Nadaaniyan\u2019. 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