Bengaluru-based firm Hosachiguru has developed a farming model that leverages economies of scale to reduce costs for investors and make farm ownership more accessible for the people.<\/p>\n
\u201cWe are a kind of a real estate company trying to fulfil people\u2019s aspiration to own a farm. The biggest challenge for them is how to manage it.\u00a0 What will we do with the harvest, how can it be monetised? Our objective is to enable and encourage people to live a greener lifestyle. And to grow their food,\u201d said Srinath Setty, the company\u2019s Chief Executive Officer. <\/p>\n
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<\/p>\n\n\u00a0Srinath Setty, CEO, Hosachiguru
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Hosachiguru, which means fresh leaves, takes up 50 acres of land and divides them into quarter acres each. They are then sold to investors. The company plants different varieties of trees for each individual.<\/p>\n
\u00a0\u201cWe\u2019ll have tall, medium and small trees as in a forest or what we call regenerative farming kind of principle. All the trees that are grown are native varieties, using natural principles of farming,\u201d he said in an online interaction with businessline<\/i>.\u00a0<\/p>\n\nLowering maintenance costs
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On the other hand, the company also grows vegetables and fruits in a common area – a 50-acre farm for example – to provide the investor with the required produce. For instance, two acres have been kept aside for the 200 investors it currently has.<\/p>\n
\u201cAgain, in their plot of land they grow fruit and timber tress. The idea is that people can have their own farm on the outskirts of the city where they can grow their food,\u201d Setty said.<\/p>\n
As a company, Hosachiguru operates 50-100 acres to bring down the maintenance costs. It also has a logistics team that delivers the produce to their doorstep.\u00a0<\/p>\n
\u201cApart from these, we also have done a lot of agroforestry projects. For instance, we have been importing a lot of timber and\u00a0 80 per cent of our furniture is made from imported timber. The idea is to see how we can grow timber through agro-forestry,\u201d he said.<\/p>\n
\nHow it all began
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Agro-forestry projects are being carried on nearly 1,000 acres with mahogany and sandalwood being grown along with timber, which provides investors the opportunity to monetise two decades from now.\u00a0<\/p>\n
\u201cTypically, 250 trees are planted on an acre. Even at today\u2019s prices, the trees can fetch them some gain,\u201d the company\u2019s CEO said.\u00a0<\/p>\n
Hosachiguru began its journey in 2009 as a venture initiated by \u201cweekend farmers\u201d when its founders were working in corporate companies. Soon, they decided to quit and take a plunge in maintaining farms for people.<\/p>\n
\u201cIn maintaining farms, the scale was a big issue. So, the founders decided to help people procure farms and they came forward to manage it. Currently, we are managing about 1,800 acres and 29-24 projects,\u201d he said.<\/p>\n
Nearly 1,500 have invested in these projects and the company continues to add 30-40 investors every month, Setty said. \u201cThese lands are on the outskirts in Bengaluru. For example, in the direction towards Andhra, it manages farms in Hindupur, which has red soil and good water resources,\u201d he said.<\/p>\n
\nDifferent approach
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Hosachiguru, which began with a project to set up a nursery by the Andhra Pradesh government, manages 150-odd acres in Kanakapura and 120 acres in Denkanikottai near Hosur, Tamil Nadu. It has its own plantation in Ballari of 250-odd acres.\u00a0<\/p>\n
Stating that the entire game of farming has changed today, Setty said the consciousness in terms of living has gone up drastically from what it was a few years ago.\u00a0<\/p>\n
Hosachigaru\u2019s approach to farming is different since getting saplings, for example, of red bananas, is difficult. WIth tissue culture coming in smaller packets, it helps to carry hundreds of saplings in a tray. Therefore, it tries to cultivate native varieties through organic farming which has been standardised to a large extent.\u00a0<\/p>\n
Only trees are grown on the investors\u2019 plot on the principles of regenerative farming and it is easy to maintain. \u201cI have to enter the land only 10 times. I have to do composting once, pruning once and such things. Since we are not growing any hybrids, we need not worry,\u201d the company\u2019s CEO said.<\/p>\n
For maintaining these farms, Hosachiguru, which has some 200 employees, charges \u20b940,000-50,000 a year in addition to their investment on the land. \u201cBecause of the economies of scale, we\u2019re able to bring down the entire cost and make it convenient for each individual to be able to get the agri producer,\u201d said Setty.<\/p>\n
\nKeep tab via app
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Other trees grown on the farms are mango, jackfruit, casuarina, lemon, banana, papaya and custard apple. All these are put on one land and based on the canopy, they can cultivate 12-15 medium trees such as mango and about 30 smaller trees such as drumstick (moringa<\/i>). \u201cThe leaves of some of these trees like drumsticks are a good nutrition for the soil,\u201d he said.\u00a0<\/p>\n
\u00a0Investors can keep a tab on what is happening on their piece of land through the company\u2019s My Farm app and this includes seeking delivery of produce such as vegetables and fruits. For delivery, the investor has to pay transportation charges.<\/p>\n
The company does not sell in the market as it is not a financial institutions registered with SEBI. Also, the farms of investors have clubhouses, small cottages, goshala and a vegetable garden.\u00a0<\/p>\n
\u201cThese are common areas which the investor can opt to use and pay an additional charge,\u201d he said, adding that investors also had the choice of managing their land.\u00a0<\/p>\n
One of the features of these farms is that organic inputs are given over five years and all are done in-house with no use of chemicals or fertilizers. \u201cEvery input is grown on the farm. For example, we prune the green matter, make it into compost and put it back into the soil. So even if the yield is less, the client is guaranteed an authentic produce,\u201d the company\u2019s CEO said.\u00a0\u00a0<\/p>\n
Hosachigiru plans to be in and around Bengaluru for now. But a lot of developers are coming from other cities to understand its consent and see how it can be replicated, said Setty.<\/p>\n